After much suspense, Tyra Banks announced today the launch of her new cosmetics line Tyra Beauty: a cosmetics experience centered around Beauty, Business, and Badassery. (Her word not mine.) Her business model is similar to an Avon or Mary-Kay where women (and maybe men) have the opportunity to run their own business selling Tyra cosmetics.
In the video, she touches on how she went to Harvard Business School to learn how to run this business. However, after reading a few of the reviews, I noticed some backlash to her shoutin’ out Harvard in her launch video (watch it at Tyra.com). Some people think she was wrong to name drop because she paid to take a certificate program at Harvard, which is different than attending Harvard Business School for 2 years to earn a degree. In her defense, she did mention the name of the program in the video, but others are calling her out for “frontin.” Personally, I have no qualms with how she presented the information. And if she paid the money to attend that program and completed, then I feel like she has the right to leverage the Harvard brand name for whatever she builds from here on out. I mean, it’s no Stanford or anything, but it’s still a pretty good school. 😉 And a Harvard business certificate is a lot more than what most of the people clowning her have. I’m just saying. But I digress…
I love the spirit in which this brand was launched, and it is definitely catered to a younger generation with its edgy packaging and pop theme song. I see it as the Millennial Mary-Kay. But it ties in the concept of beauty being a business, which I love. And beauty is definitely a business (a $426 BILLION global industry to be exactly). The entrepreneur in me must support anything that pushes for female entrepreneurship in this space. I genuinely love Tyra’s playful spirit and respect her as a model who has strategically leveraged her brand to be a mogul. So kudos and congrats to Ms. Banks on her newest venture!
What do you think about Tyra’s new cosmetic line?