The research has been done and the verdict is in consumers say ingredients DO MATTER. So what about for cosmetic chemist like me? or the CEO of the largest natural hair care brand? We all decided that ingredients DO MATTER. To learn more about why the ingredients are so vital in this industry watch this Google Hangout entitled Do Ingredients Matter?, sponsored by Shea Moisture featuring SheaMoisture CEO Richelieu Dennis, MahoganyCurls, Amanda Starghill of Naturally Curly and yours truly, Sister Scientist.